Spring is a time when many salespeople hit the road hard. Use this letter to reach out to salespeople and others who travel a great deal for work.
While not a “hard sale” piece, it is a goodwill letter designed to promote positive associations with your name. Generally speaking, it is a thoughtful note, and not a direct solicitation for new business.
From the letter:
“Now and again I help people buy and sell homes related to changes at work. Sometimes people relocate. Sometimes they’re downsizing and sometimes they’re looking for a vacation home. Often I hear from traveling salespeople buying a home, “It’s a great house. Too bad I won’t spend any time in it.”
Maybe you or a family you know has someone who spends upwards of 80 percent of their time on the road. It can be a real challenge to be out there earning a living, be it for a family of four at home or even a spouse who has to stay behind hold down the fort…”
Included in the downloadable .zip file is:
- A PDF file with instructions on how to use the letter (and the full copy of the letter)
- Original Word .doc file
- Original plain text .txt file