Use this letter when you have a client who you think could benefit from a pre-listing appraisal. While few may want to spend the money for an appraisal in advance of listing, it can be a good way to bring to their attention deferred maintenance and curb appeal issues which could potentially increase the sale price of their home. Sometimes it takes the evaluation of an impartial third party to motivate sellers to make necessary repairs and upgrades.
- This can be an email message if you like
- You could use this as a newsletter piece as well
From the letter:
“In the interest of securing the highest possible price for your home, I thought we might discuss the possibility of having an appraisal.
While I can determine fair market value for your home in the current market based on comparable sales and other condition/amenity factors, there’s always a chance that a buyer’s bank will determine the asking price of your home exceeds what their appraiser perceives to be the true value. If a buyer’s bank thinks the value is below what their client is asking to borrow, there will be difficult issues to address which will incur delays.”
Included in the downloadable .zip file is:
- A PDF file with instructions on how to use the letter (and the full copy of the letter)
- Original Word .doc file
- Original plain text .txt file