If you have clients who are listing a home they’ve lived in for a long time (or they have children who are sad to see the “family home” go on the market), use this letter to encourage them to record a “farewell tour” of the home so they can visit any time they’re feeling nostalgic.
Not only will people appreciate the tip, but it shows you’re an agent who thinks about more than just the financial impact of selling a home.
- This can be an informal email message if you like
- You could use this as a newsletter piece as well
- Send this piece early in the listing process, preferably as they’re preparing the home for sale
From the letter:
“I know selling a home you’ve made memories in for a long time can be a little bittersweet if not downright sad. While I’m very excited to help you list your home and get the best possible price, I understand more than finances are at stake.
Here’s something you should do so you can always “visit” your house as you remember it…”
Included in the downloadable .zip file is:
- A PDF file with instructions on how to use the letter (and the full copy of the letter)
- Original Word .doc file
- Original plain text .txt file