Stay Listed in Winter

letterpack-icon-LETTER

$5.99

Use this letter to encourage your seller to keep the faith and keep their home on the market through the winter months. While some sellers believe they should take their home off the market in the winter in order to “cash in” on more activity in the spring, this letter makes the case for not doing so (and can be a good setup for a discussion about a price reduction if spring rolls around with no buyers).

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Product Description

Overview: 

Use this letter to encourage your seller to keep the faith and keep their home on the market through the winter months. While some sellers believe they should take their home off the market in the winter in order to “cash in” on more activity in the spring, this letter makes the case for not doing so (and can be a good setup for a discussion about a price reduction if spring rolls around with no buyers).

  • Send this as an email message or letter
  • Modify this letter as needed, based on conversations with your client

From the letter:

“While some sellers think about taking their home off the market in the winter, believing spring or summer would deliver better results, I would caution against this thinking. Here are three reasons why…”

Included in the downloadable .zip file is:

  • A PDF file with instructions on how to use the letter (and the full copy of the letter)
  • Original Word .doc file
  • Original plain text .txt file