Use this letter as a straightforward appeal for endorsements from past clients. While we do spend a lot of time building relationships without seeking direct referrals, now and again it can pay to simply ask for the connection.
This is a good letter to send on one, six, or 12-month anniversaries of closings, as the date provides a rational reason for reaching out to a past client.
Do be prepared for any constructive criticism or negative feedback and be willing to hear it openly and honestly.
Regardless of the type of feedback you receive, thank each and every response to this message.
- Send either as an email message or a regular letter.
- Customize this letter with the year and other specific details.
Included in the downloadable .zip file is:
- A PDF file with instructions on how to use the letter (and the full copy of the letter)
- Original Word .doc file
- Original plain text .txt file