This letter discusses the valuable difference between raw market information and the insight you can provide into that information as a professional real estate agent. Using music vs. noise as a theme, this brief, engaging letter is designed to get you into more conversations with potential buyers and sellers.
It can be useful to pair this letter with a local market data report and attach a brief note about how you’d be open to call to walk your client how this information relates to their home ownership situation.
- This can be an email message if you like
- You could use this as a newsletter piece as well
From the letter:
“Information is a lot like music. When it’s well-organized and presented skillfully, it’s as engaging as a good song. When it’s thrown at you without context, order, and interpretation, it’s just plain old noise.
Here’s the thing: There are as many unique real estate stories to tell as there are genres of music. Insight is better than 1,000 cold market facts. With the sheer amount of “information” you have to sift through these days, it can be eye-opening to sit down with a professional and hear what’s really going on in your particular neighborhood and your particular position.”
Included in the downloadable .zip file is:
- A PDF file with instructions on how to use the letter (and the full copy of the letter)
- Original Word .doc file
- Original plain text .txt file